From Taiwan to the world, VICTOR has been dedicated to become the representative brand for badminton over past half century. We get on top of the stage with players and create lots of memories with badminton lovers. The exhibition is not only the commemoration of VICTOR’s 50th anniversary, but also a celebration for brilliant moments with all the fans.
MAP 場內地圖
【VICTOR Code】Through 5 key numbers, you can find out the core values and hard works that let VICTOR grow from a local industry to a global brand throughout half century.
【Exclusive Queen】The first ever display of Tai Tzu Ying's 19 trophies/medals, Crown Collection, and match equipment. Don't miss the chance to share the glory with The Queen.
【Badminton Wonderland】Colorful court, giant shuttlecock, master shooter challenge, racket code custom service and more are all set for badminton lovers. Join us!
FULFILL THE HUMAN NEEDS
CREATE THE BRAND-NEW DESIRE
CRAFTSMANSHIP
匠師精神
VICTOR, captivating the world of badminton with its dynamic personality and will to adapt and innovate; during the half-century voyage, has been backed by a group of ambitious souls that use their hands and passion to lead the brand and its fans to the unexplored paths.Sky is the limit when it comes to being the best.

They put in sweat and tears; devote days and nights to their work. They constantly seek improvement in their skills and evolve their approaches to helping modern shuttlers reach their full potential. They contribute love and heart to a lifelong commitment, and their stories have branched beautifully into chapters after chapters of memorable successes by VICTOR athletes. We call it profession. They call it destiny. It’s more than a craft. It’s an art. It’s a faith.
shuttlecocks
The Masterpiece Shuttle
SHUTTLECOCKS
RACKETS
Behind every highend VICTOR racket is 49 strict steps, and an innumerable amount of craftsmen soul injected
RACKETS
footwear
Create new trends for the
badmintonworld to follow
FOOTWEAR
apparel
Crown Collection and
tournament series
APPAREL
SHUTTLECOCKS
The masterpiece shuttle
RACKETS
Behind every highend VICTOR racket is 49 strict steps, and an innumerable amount of craftsmen soul injected
FOOTWEAR
Create new trends for the
badminton world to follow
APPAREL
Crown Collection and tournament series
SHUTTLECOCKS
MASTER ACE
The Master Piece Shuttle
VICTOR 首創
人造碳纖維羽毛球
VICTOR handpicks every single feather that would qualify for MASTER ACE, carefully examining its shape, angle, curve, size,humidity level, and completeness to ensure the excellent flight stability and speed it contributes, which leaves only one piece of feather from each goose to meet the standard. It requires 97 days, 218 manufacturing procedures, 341 inspectors, and elimination of 31,984 feathers to complete a MASTER ACE.
SHUTTLECOCKS
CARBONSONIC
revolutionary synthetic feather shuttle.
After 5 years of VICTOR's endeavor testing hundreds of models, the CARBONSONIC is launched with perfect weight distribution that resembles a natural feather shuttlecock, which is supported by a number of global patented technologies.
Integration of the carbon fiber stems and the world's first Aerodynamics composite polymer feathers lied in the combination of ultra-light, highly endurable, tear-resistant polymer material makes CARBONSONIC deliver the hitting feel of a natural feather shuttlecock.
RACKETS
1984 COLUMBIA
launched the first carbon- fiber racket line “COLUMBIA.”
RACKETS
2004 Ti99
The incorporation of Titanium promises enhanced hand feel. The racket became an instant hit among the players and remained one of VICTOR’s all- time classic.
RACKETS
2008 BRAVESWORD 09
The newly invented Sword frame allows players to swing faster. This racket was a popular choice among professionals on the Korea National Team.
RACKETS
2011 BRAVESWORD 12
The softer, more bouncy shaft of the head- light racket makes it easy to turn defense into offense, exactly what the Korea National Team players need with their counter- attacking styles.
RACKETS
2011 METEORX 80
This was the first 80- hole racket in the world, offering solid hitting feel.
RACKETS
2017 JETSPEED S 12
The racket made a new VICTOR Speed- type classic. Engineered with the TERS, it provides higher energy efficiency and is easy for doubles specialists to implement their fast net games whether in offensive or defensive positions.
RACKETS
2018 THRUSTER F
The racket brought VICTOR Power- type racket to a new level. The bigger sweet- spot and reallocation of weight give effortless,accurate power.
FOOTWEAR
VICTOR 首創
人造碳纖維羽毛球
2005 VT-75
Elevation in the technology and quality made this shoe a growing force in the market.
FOOTWEAR
VICTOR 首創
人造碳纖維羽毛球
2009 SH-8000
First and top footwear-of-choice for Korea National Badminton Team in early partnership.
FOOTWEAR
VICTOR 首創
人造碳纖維羽毛球
2011 SH-8500
First model produced after VICTOR re-engineered and strengthened high-end shoe development.
FOOTWEAR
VICTOR 首創
人造碳纖維羽毛球
2012 SH-9000
First VICTOR shoe to feature “TRINETIC” shock-absorption structure.
FOOTWEAR
VICTOR 首創
人造碳纖維羽毛球
2016 SH-P9200
The most celebrated VICTOR Support-type design,also the shoe-of-choice for World No.1 Tai Tzu Ying.
FOOTWEAR
VICTOR 首創
人造碳纖維羽毛球
2017 S81
VICTOR’s first non-leather design intended to provide superior breath ability.
FOOTWEAR
VICTOR 首創
人造碳纖維羽毛球
2018 A960
This was the most celebrated VICTORAll-Around-type design, with a secure fit that enhances agility and balance.
APPAREL
2018 TAI TZU YING
WINNING LOOK
戴資穎跨季六連冠戰袍
Six-straight titles. Tai was unbeatable in 2018 sporting this stunning VICTOR look.
APPAREL
2016 Olympic look
for Team Malaysia
The Malaysia National Badminton Team concluded with silver medals in men’s doubles and mixed doubles, the best result Malaysia has ever achieved at the Olympics.
APPAREL
2017 Sudirman Cup
look for Team Korea
The Korea National Badminton Team lifted their first Sudirman Cup in 14 years at the 15th edition of the prestigious biennial team event.
APPAREL
2018 European Team
Championships look for Team Denmark
Denmark, with a perfect ending, captured their seventh victory in a row for the men and third consecutive win for the women.
COLLABORATION
聯名
The fun side of VICTOR who never fails to amaze.
Hero mentality, sports- car mobility, and a stardom of supernatural abilities
BADMINTON IS OUR FAITH.
“I JUST ENJOY
PLAYING
BADMINTON”
“I JUST ENJOY
PLAYING
BADMINTON”
ATHLETE
Tai Tzu Ying
VICTOR has been recruiting and nursing young talents across the world, and proud to witness the rise of many great champions. The story of Tai Tzu Ying will remain one of the most special.
The forever VICTOR endorser ascended to the top of BWF rankings at the end of 2016 and confirmed her place by winning five Super series tournaments in a row. During her winning streak, she also netted a first gold medal at Asia Championships for Taiwan.Her positive personality and the never-say-die attitude earned herself a broad and strong fan base worldwide.
Careerhighlights
  • 2014, 2016 two-time BWF SuperseriesFinals champion
  • Five straight Superseriestitles in 2016 and 2017
  • 2017, 2018 Asia Championships gold medalist
  • 2017, 2018 All EnglandChampion
  • 2018 Asian Games gold medalist
“I JUST ENJOY
PLAYING
BADMINTON”
“TEAMWORK
MAKES IT PERFECT”
“TEAMWORK
MAKES IT PERFECT”
“I JUST ENJOY
PLAYING
BADMINTON”
ATHLETE
KOREA
NATIONAL TEAM
VICTOR and the Korea National Team entered into official partnership in 2009, working in a highly customized manner that aimed to provide best care for every single individual on the team. The collaboration with Korea set the tone for VICTOR’s super attentive player service. Today, the successful alliance has moved into its tenth year.
Careerhighlights
  • 2009 Sudirman Cup runner-up
  • 2010 Uber Cup winner
  • 2012 Thomas Cup runner-up
  • 2013 Sudirman Cup runner-up
  • 2014 Incheon Asian Games men’s team champion
  • 2017 Sudirman Cup winner
“BADMINTONIS
IN OUR BLOOD”
“I JUST ENJOY
PLAYING
BADMINTON”
ATHLETE
MALAYSIA
NATIONAL TEAM
As one of the greatest badminton-crazy country, Malaysia’s National Team and the Association decided to change sponsor and give it a go with VICTOR starting in 2015, sharing the ambition to raise Malaysian badminton to another summit.
Careerhighlights
  • Five-time Thomas Cup winner
  • 2016 Olympic Men’s Doubles silver medalist
  • 2016 Olympic Mixed Doubles silver medalist
“BADMINTON
IS IN OUR BLOOD”
“THE
WESTERN OVERLORD”
“THE
WESTERN OVERLORD”
“I JUST ENJOY
PLAYING
BADMINTON”
ATHLETE
DENMARK
NATIONAL TEAM
Europe’s biggest badminton powerhouse Denmark celebrates a long, glorious badminton history. The Denmark National Team joined Team VICTOR in 2017. VICTOR, meanwhile, took the responsibility as the official equipment sponsor of the Denmark Open.
Careerhighlights
  • Men’s team champion of European Team
    Championships between 2006-2018
  • Women’s team champion of European Team
    Championships between 2014-2018